Anua: Korean Skincare Built Around Heartleaf

Anua is a Korean skincare brand that has become one of the most talked-about names in K-beauty. Its signature ingredient is heartleaf (Houttuynia cordata), a plant long used in Korean skincare for calming, soothing formulas. Anua's gentle, minimal approach has made it popular with shoppers who want effective-feeling skincare without a complicated routine. At shop365, you can buy Anua skincare online in Pakistan.

Anua Products in This Collection

Heartleaf 80% Soothing Ampoule

The Anua Heartleaf 80% Soothing Ampoule is built around a high concentration of heartleaf extract. It is a soothing step for skin that feels stressed, whether from heat, sun or a busy week. Apply a few drops after cleansing and before your moisturiser.

Heartleaf Pore Control Cleansing Oil

The Anua Heartleaf Pore Control Cleansing Oil 20ml is a cleansing oil designed to melt away makeup, sunscreen and the day's oil and grime. It is the first step of a Korean-style double cleanse. The 20ml size is ideal for travel, or for trying the formula before committing to a full bottle.

Niacinamide 10 + TXA 4 Serum

The Anua Niacinamide 10 + TXA 4 Serum combines niacinamide with tranexamic acid (TXA). Both ingredients are commonly used in serums aimed at dark spots and uneven-looking skin tone.

A Simple Anua Routine

• Evening cleanse: massage the Heartleaf Cleansing Oil onto dry skin, add a little water to emulsify, and rinse. Follow with a gentle water-based face wash.
• Treat: apply the Niacinamide + TXA Serum for dark-spot care, or the Heartleaf Ampoule when your skin needs soothing. Many people use one in the morning and the other at night.
• Moisturise: follow with your usual moisturiser.
• Protect: in the morning, finish with sunscreen. This matters especially if you are using a dark-spot serum, since sun exposure can make spots look darker.

Introduce one new product at a time, and patch test first if your skin is sensitive.

More Korean Skincare at shop365

If you enjoy Anua, explore our full Korean skincare collection. You can also try Medicube for PDRN and collagen skincare, or Kahi for an on-the-go multi balm stick. Browse our complete skin care range for moisturisers and sunscreens to complete your routine.

Frequently Asked Questions

What is heartleaf in skincare?

Heartleaf, also known as Houttuynia cordata, is a plant extract widely used in Korean skincare for soothing, calming formulas. It is the hero ingredient across Anua's Heartleaf range.

How do I use the Anua cleansing oil?

Apply it to a dry face with dry hands and massage gently to dissolve makeup and sunscreen. Add a little water so it turns milky, then rinse. For a double cleanse, follow with a water-based face wash.

Can I use the Heartleaf Ampoule and the Niacinamide serum together?

Many people do, either layering them or using one in the morning and the other at night. If you layer them, apply the thinner texture first. Start slowly and patch test, especially if your skin is sensitive.

Is the 20ml cleansing oil a full-size product?

No. The 20ml bottle is a smaller travel or trial size. It is a convenient way to try the formula or carry it while travelling.