ST London: Everyday Colour Cosmetics with a Huge Shade Range

ST London has built a loyal following among makeup lovers in Pakistan, especially for its lipsticks and nail paints. The appeal is simple: a very wide choice of shades at accessible prices, with plenty of the warm nudes, browns and classic reds that suit South Asian skin tones. Whether you're shopping for a new everyday lipstick, a nail colour for Eid or a setting spray to get through a long wedding function, this collection brings the ST London range together in one place.

Lips

Lipsticks: Pick Your Finish

ST London offers several lipstick lines, so the main choice is the finish you prefer:

• Matt Moist Lipstick: a matte look with a more comfortable feel. It comes in numbered shades like 112 Sun Tan.
• Matt Moist Long-Lasting Lipstick: made for longer wear. Shades include Latte and Salmon Way.
• Velvet Ultra Matt Lipstick: a soft, velvety matte finish in shades like Whisper and Hyper Brown.
• Sensual Lips: for those who want something bolder, in shades like Pink Punch.

Lip Liners

A lip liner helps define your lips and keeps lipstick in place for longer. ST London's lip liner pencils come in popular brown and nude tones, such as 802 Coffee Brown, 804 Espresso and 811 Cappuccino. There is also a Pout Lipliner range, with shades like Cinnamon.

Nails

ST London has two nail lines:

• Colorist Nail Paint: the classic range. It covers everything from bridal reds like True Blood and Red Lips, to soft French Pink and Porcelain, to cosy Chocolate and Fudge, and even Oxford Blue.
• EZ Breathable Nail Color: a breathable formula in shades like Caramac, Chocco Milk, Berry and Hearts.

Face

Start with the ST London Perfect Balance Primer to prepare your skin. For light coverage, use the BB Cream. Add colour with Blush-On and a glow with the Glam N Shine Highlighter. To finish, lock everything in with the ST London All Day Set makeup fixing spray. A setting spray is especially helpful in Pakistan's heat and humidity, and at long events.

Eyes and Brushes

For the eyes, the collection includes:

• Luxurious Mascara.
• Eyematic Creamy Eye Shadow in shades like Bronze, Chocolate Brown and Turquoise Blue.
• Sparkling Eye Pencils for a festive touch.

To apply everything neatly, ST London also makes numbered brushes:

• a Foundation Brush (St12)
• Blush and Angled Blush Brushes (St15 and St14)
• an Eye Shadow Brush (St09)

Skincare

ST London's skincare line includes four 30ml serums, each with its own focus:

• Ultra Hydrate
• Ultra Glow
• Ultra Smooth
• Ultra Youth

There are also two creams: Wonder Glow Cream and Glow Amplifier Night Cream. A well-moisturised base also helps makeup sit better. Try the ST London Ultra Hydrate Serum before your primer.

Finding Your Shade Online

Each ST London shade has a name and often a number, which makes reordering a favourite easy. When you're choosing a new shade, look at the product photos in daylight if you can. Nude and brown shades can look different depending on screen settings. For lips, a liner one shade deeper than your lipstick gives a natural, defined look.

Shop ST London Online at shop365

Browse the collection above and check each product page for current prices and offers. For more options, explore our full makeup collection, compare with Pierre Cardin Paris lipsticks and nail colours, or build a routine from our skin care range.

Frequently Asked Questions

What is the difference between ST London Matt Moist and Velvet Ultra Matt lipsticks?

Both give a matte finish. Matt Moist is designed to feel more comfortable on the lips, while Velvet Ultra Matt has a soft, velvety matte look. The Matt Moist Long-Lasting line is the option to choose for extended wear.

What is breathable nail colour?

Breathable nail polishes are formulated to let some air and moisture pass through the colour layer. If you're choosing one for wudu, check the brand's own product claims and follow the guidance of a religious scholar you trust.

Which ST London products help makeup last longer?

Use the Perfect Balance Primer before your base and the All Day Set fixing spray at the end. Adding a lip liner under your lipstick also helps lip colour last longer.

Which lip liner goes with nude lipstick?

Brown-toned liners like Coffee Brown, Cappuccino or Espresso work well with most nude and brown lipsticks. Pick a liner close to or slightly deeper than your lipstick shade.